Caitlin Clark’s popularity is jacking up ticket prices for the women’s NCAA basketball Final Four on Friday, making them even more expensive than the men’s.
The average ticket price sold for the women’s games is $726, slightly higher than the men’s matchups ($710) on Saturday, according to data from secondary ticket website StubHub.
Part of the reason is Clark, the superstar guard who is constantly breaking records for her team, the Iowa Hawkeyes. The 22-year-old, who is the all-time scoring leader in men’s and women’s NCAA Division I history, has sparked a surge
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