High spirits in Hollywood: What’s behind the boom of celebrity liquor brands? | CNN Business

New York CNN  — 

Why does actor Aaron Paul co-own a mezcal brand? The answer is quite simple: “I like drinking.”

Along with his former “Breaking Bad” co-star turned best friend Bryan Cranston, the two co-founded Dos Hombres Mezcal in 2019 — joining the long list of celebrity-backed alcohol brands launched in recent years.

At the Oscars on Sunday, Robert de Niro, nominated for “Killers of the Flower Moon,” can console himself if he loses with a sip of his brand Vdka 6100. “American Fiction” actress and Academy Awards presenter Issa Rae can toast with her

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