On St. Patrick’s Day, throwing back an Irish whiskey might taste different than it used to.
Flavored whiskey from American and Canadian companies isn’t novel — Southern Comfort, Fireball, Crown Royal apple and Knobb Creek maple have been liquor store staples for decades — but it’s now attracting the attention of the Irish, a once inconceivable thought at distilleries that have prided themselves on whiskey’s taste itself being the draw.
“Whiskey purists have talked about flavored whiskey as an overall challenge to the category and in a negative way because they think it
→ Continue reading at CNN - Business News