4 Strategies to Help You Attract More Local Customers to Your Small Business

Opinions expressed by Entrepreneur contributors are their own.

Want to increase foot traffic and attract local customers to your business? Whether you’re a restaurant owner, hair stylist, lawyer or general contractor, you can benefit from local search marketing.

Local search marketing is the practice of using geo-specific advertising strategies to increase your business’s visibility in local search — namely, Google Search. This is an important and effective type of marketing for local business owners who want more website traffic and customers.

Learn more about local search marketing and how to use it to increase your brand’s visibility, traffic and sales.

Related: Why Local SEO is the Key to Business Success

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