Articles by

Renae Gregoire Contributor

From Zero To 15.9 Billion Video Views: Lessons From YouTube Sensation 7clouds

Marketing luminary Seth Godin once said that marketing is no longer about the stuff you make; it’s...

7 Ways To Build Buyer Trust Through Your B2B Marketing Content

Welcome back! This article—inspired by Informa Tech’s 2023 Trust in Marketing Index survey—is the third in...

Bridging The Trust Gap: 4 Pillars Every B2B Marketer Should Know

In my last article, I dug into Informa Tech’s 2023 Trust in Marketing Index survey. It was...

5 Trust Busters Ruining Your B2B Marketing Content

Picture this: You’re a content marketer at a fast-growing technology services firm. Your desk is littered with...

3 Insider Tactics For Creating Million-Dollar Sales Content—Sans Selling

Content is fuel for any marketing plan. Good content will have consumers hitting the buy button faster...

20 Types Of Content To Help You Attract Prospects And Win Customers

If you know deep inside that you need to be doing more to connect regularly with your...

AI Showdown, Part 3: ChatGPT, Claude, Bing, And Bard On Social & Email

This article is the third in my three-part AI Showdown series, a competition in which I put...