Marketing luminary Seth Godin once said that marketing is no longer about the stuff you make; it’s about the stories you tell. And there’s no better way to tell stories than through the magical blend of visuals and sound that is video content.
It’s no secret that video has become a powerful marketing tool. According to a Demand Metric and Vidyard report, 83% of marketers say video is more important than ever, with 87% of businesses using video as a marketing tool and 93% saying that video converts the same as or better than other forms of content.
Behind the scenes: The making of a YouTube