Picture this: You’re a content marketer at a fast-growing technology services firm. Your desk is littered with studies, notes from your last few marketing campaigns, and a cold cup of coffee. You’ve been staring at your screen for too long. The blinking cursor mocks you. You’re in the thick of writing a consideration-stage ebook to inspire and educate buyers on a new vertical you’re targeting. Your goal? To position your company as an authority and build trust with prospective customers.
The topic is complex, and the publication deadline is drawing near. Although you’re not a subject matter expert (SME), you took on the project with confidence. After
→ Continue reading at Forbes - Startups