Welcome back!
This article—inspired by Informa Tech’s 2023 Trust in Marketing Index survey—is the third in a three-part series on the pain and power of trust in B2B marketing content.
In the first article, I explored five content pitfalls that B2B technology decision-makers said bust trust.
In the second article, I outlined the four pillars of trust that B2B decision-makers seek: Case studies, first-hand data, access to expert thinking, and content that solves problems.
1. Be your own newsroom
Your brand can earn