This Serial Entrepreneur Sells ‘Anti-Bitch Serum’ That Keeps Customers Coming in ‘All Day Long’: ‘I’m Like the Magic Eight Ball’

In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)

Jeni Castro is the founder of Coffee Dose, an eclectic cafe with five locations in Orange County, California. Read on to learn how she built a brand that delivers an experience like no other coffee shop on earth.

How did you get into the coffee business?
I’m a serial entrepreneur. I started Coffee Dose six years ago after franchising my previous company. It was a tanning and waxing brand, so I always joke that I went from vaginas to

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