In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)
Who are you and what’s your business?
My name is Jesper Thomsen and I am a co-founder and CEO of SOUNDBOKS (pronounced “sound-box”), a Scandinavian-based Bluetooth speaker company. Our speakers are portable, durable and loud!
What inspired you to create this business? What was your “aha moment”?
SOUNDBOKS started with three high school friends’ desire to create the best party and campsite at Roskilde Festival, the oldest and largest music and arts festival in Northern Europe. Think of
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