CNN —
When Volkswagen decided to relaunch the Scout SUV brand it took a very unusual step. It created a new subsidiary company to design, build and sell vehicles targeted, almost entirely, at a single market: the United States.
Its status as a subsidiary of Volkswagen Group, similar to Audi and Porsche, gives some indication of just how important this project is to VW. The revived and revamped Scout Motors will introduce its new brand of all-electric off-road-capable SUVs, kind of like Rivian.
But VW is banking on something Rivian doesn’t have, a backstory. An
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