New York CNN —
Social media has always peddled a fantasy, from lavish vacations to perfectly plated entrees to airbrushed selfies.
But some entrepreneurs are using social media to sell a more literal fairytale, promising a night of wish fulfillment for anyone who ever dreamed of living in another world.
Over the past two years, a wave of new companies has started hosting fantasy-themed balls, masquerades and similar immersive events for adults, benefitting from a combination of post-pandemic Millennial and Gen Z consumers eager to spend money on experiences and the popularity of romance and fantasy
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