The run up to Christmas is traditionally the golden period of the year for retail, but this year it seems like stores are not seeing the same volume of custom. Far from creating a sales boost, Forbes’ senior contributor for luxury retail Pamela Danziger suggested shoppers are shunning the last-minute rush and instead seeking discounts at other times of the year, spreading the cost of Christmas.
This news comes as a host of retailers, such as Best Buy, Lowes and American Eagle, are cutting sales forecasts for the holiday period based on customer indifference.
The retail landscape is competitive at the best of times, but with