Bootstrapping: Making A Virtue Out Of Necessity?

The health of startup ecosystems is often measured in terms of the investment they attract. Thus, London’s position as the preeminent hub in Europe is based on the city’s ability to suck in more VC capital than counterparts and rivals such as Paris, Berlin or Barcelona.

But what if there isn’t much capital available? Is it possible for tech-led startups to “bootstrap” a path to success in global markets? Well, yes it is. It can be a tough road to travel but there are some advantages.

You can see it in action in emerging ecosystems. For instance, on a recent visit to Lithuania, I was introduced

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