Small Business Saturday: Does It Really Make A Difference?

Black Friday and Cyber Monday will soon be upon us. But what about Small Business Saturday? Taking place in the U.K. on December 2nd, it’s an annual event designed to encourage small businesses to shout about what they do, while prompting the rest of us to consider shopping or purchasing locally.

This is the time of the year when Black Friday marketing goes into overdrive. Open your mailbox and you’ll find it groaning under the weight of special offers. The same is true of social media, television and the press. Black Friday ads are everywhere. There is no escape.

So here’s the question. Taking place just

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