The median monthly revenue of an app on the market for one year is less than $50.
That’s according to the latest research from RevenueCat (RC), a mobile subscription services company. RC’s 2024 report anonymizes data and uses it to break down what works — and what doesn’t — when entrepreneurs try to make money from subscription app revenue.
Since its founding in 2017, RC has tracked nearly 30,000 apps that use its tools to collectively generate more than $6 billion in revenue. Its clients include Reuters, the workspace app Notion, and the photo editing app PhotoRoom.
Here are some key findings.
What Works
Even though the median monthly revenue for a subscription
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