A new report from researchers at Harvard, Columbia, and Duke suggests your startup idea doesn’t have to be big and you don’t have to go national to be successful. In fact, most startups aren’t huge, glamorous giants like Amazon or Uber. Many are small businesses that stay local and don’t intend to create new markets.
The study posits that small businesses like 3D printing labs and Internet cafes are essential to innovation because even though they aren’t the origin point of new technology, they play an essential role in making sure that the technology reaches people locally.
“Businesses like auto repair services, video rental stores, or IT consulting are not themselves
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