The ‘Green’ Future of Furniture Is a Sofa Stuffed With Seaweed

In 1919, an entrepreneur named Nils Halvorsen Norheim set up an automated factory for making flatbreads near Barkåker in Norway, the first of its kind in the country. A century on, his great-great-granddaughter found herself peering into an oven in a tiny kitchen in Trondheim, doing some baking of her own—but instead of making food, Celine Sandberg is manufacturing foam.

Sandberg is the founder and CEO of Agoprene, a Scandinavian startup creating sustainable furniture foam. According to the company, polyurethane foam rubber, which is derived from petrochemicals and widely used in sofas, chairs, and other soft furnishings, accounts for a whopping 105 million metric tons of CO2 emissions every year.

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