CNN —
It’s the end of an era for Fruit Stripe, the decades-old gum brand that was known for its fruit-inspired flavors and zebra-print product: The brand’s owner is discontinuing the striped treat.
“The decision to sunset this product was not taken lightly,” a representative for Ferrara, Fruit Stripe’s owner, told CNN on Wednesday. “We considered many factors before coming to this decision, including consumer preferences, and purchasing patterns – and overall brand trends for Fruit Stripe Gum.”
The iconic gum, which has been sold since the 1960s, came in five flavors: Wet n’ Wild
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