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Businesses across various industries are exploring innovative ways to enhance user engagement and drive positive behaviors. Yet, keeping users hooked in an age of endless distractions can feel like an impossible task. One powerful tool gaining momentum is gamification — the application of game elements and mechanics in non-game contexts. But this concept goes far beyond mere entertainment — it’s a concept we like to call “motivational engineering.”
In a broader sense, it’s about harnessing the intrinsic human desire for progress, achievement, and – yes – even fun. Motivational engineering aims to shape and guide individuals in a desired direction, often
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