We need to understand the value of nature if we want to protect it—and that should include paying ecosystems for keeping us alive, argues Ian Redmond, head of conservation for not-for-profit streaming platform Ecoflix and cofounder of Rebalance Earth, a company that aims to build a sustainable, resilient, and equitable economy. He’s trying to change the damaging equation where “if the minerals under the ground are worth more than the trees and the animals above the ground, then traditionally, the trees and the animals have to go.”
Pricing nature’s benefits would help protect it, he suggests. Wildlife tourism shows that
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