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The SaaS industry is constantly evolving, making it imperative for digital marketing entities and enthusiasts to ride the wave of the latest trends. It’s a business ecosystem that self-develops, expanding annually — in 2023, the SaaS market boasted a valuation of around 197 billion U.S. dollars, projected to surge to a whopping $232 billion by 2024. Meanwhile, the global cloud computing market is on the brink of crossing the $1 trillion mark by 2025. With figures of such magnitude, you can imagine how competitive this industry will be.
Therefore, in 2024, the strategic focus should be developing marketing strategies using SaaS
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