How Augmented Reality Is Transforming the Marketing Landscape — and How Your Business Can Leverage It Effectively

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In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We’ve witnessed a huge jump in the development of AI. And all this against the backdrop of a real race in the development and launch of devices for AR and VR — and not without reason. At CES 2024, one of the central theme words was “spatial.”

So, immersive technology is already here. It is no longer foreseen for the future; it is a current reality. The era of neural networks and

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