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It’s a common nightmare — you’re walking through a busy hallway or giving a presentation only to look down and find yourself completely naked.
We’re inherently fearful of revealing too much about ourselves, and as an entrepreneur, this likely extends to your business as well.
But based on growing my own business from nothing to over $100 million in annual revenue, I can tell you less is not more when it comes to business transparency — more is more. Being open builds trust, and trust fosters customers and relationships in droves. The only exception is not giving away your trade secrets to
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