What I Learned From Spending $5.9 Million on Marketing Last Year

Opinions expressed by Entrepreneur contributors are their own.

Have you ever said the two little words, “good enough” or “I’m good?” The word “good” has become a common cop-out for moving beyond the status quo. But saying to ourselves, “Business is good enough” can be the lock on the door leading to greatness.

In a way, good is really not good at all. It’s a false sense of achievement that is wrapped up in complacency. When I realized that being okay with “good” was not going to help me achieve my dreams, I changed my mindset and my business’s plan of attack.

Last year, I decided nothing would get in

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