Opinions expressed by Entrepreneur contributors are their own.
Have you ever taken blurry, out-of-focus pictures before only to figure out it wasn’t your photography skills that were the problem — it was the camera lens? After cleaning the glass, your pictures were perfect. Oftentimes, in business, it’s the same way. We can operate within a fuzzy lens and not even realize it.
My business has worked with over 115,838 business owners (and counting), so I know that sometimes business owners have blind spots in their marketing. We’re all guilty of it! We don’t know what we don’t know.
But the first step is taking a hard look at your perspective
→ Continue reading at Entrepreneur