Sellers of doughnuts, pizza, smoothies, chips, and one perfectly named, celestially inspired, snack — MoonPie — are looking at the full solar eclipse as a marketing bonanza, albeit a short-term one. They are trotting out eclipse-themed offerings to mark the day next week when the moon will shroud the mighty sun in darkness.
On Monday, April 8, millions of people will witness a rare total solar eclipse as it passes over Mexico, the United States and Canada. As the hype builds around this remarkable event, brands are rushing to capitalize on its significance with some
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