Consumers bought fewer toys in all of 2023, including during the key Christmas toy-buying period, showing that households continue to pare back on discretionary products.
The year-end gift-buying season typically accounts for a big chunk of annual toy sales. It’s why retailers entice shoppers with discounts and other incentives to revv up demand.
Especially during the holidays, parents tend to dig deep to afford and fulfill their child’s wishlist.
But toy sales in all of 2023 dropped 8%, both in dollar terms (how much consumers paid for toys) and in
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