Tweens are obsessed with skincare. Their curiosity for all kinds of creams, gels, face masks and facial peels has even earned them a viral moniker: “Sephora Kids.”
“The Sephora Kid trend is a real phenomenon,” said Dr. Lauren Penzi, a New York-based dermatologist.
And skincare experts are applauding the fact that kids as young as eight years old appear to be invested in taking care of their skin. The evidence is all over social media. At the same time, they’re concerned these young consumers are going about it in a risky way
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