Articles by

Adrian Swinscoe Contributor

Over 100 Million Reasons Why Conversational Customer Service Is The Way Forward

When I spoke to Mads Fosselius, Founder and CEO of Dixa, in February of last year, we...

How Many More Customers Need To Cry?

Back in April 2016, Pearson published a book I wrote called How To Wow. At the very...

Three Apps That Are Making Customer Experience More Inclusive

In a recent prediction, Forrester described 2021 as the year of inclusive customer experience (CX).When I read...

The Emerging Landscape Of Service

Almost a year ago, at Pega’s iNspire event, I watched a presentation by Jeff Nicholson, VP of...

Elton John Was Wrong, Sorry Isn’t The Hardest Word

Elton John once famously sang, "Sorry seems to be the hardest word". However, according to some recent...

Havas CX’s X Index Offers A New And Holistic View Of A Brand’s Customer Experience

The international experience network Havas CX recently launched its X Index, a global barometer of customer experience...

Will WixAnswers Become A Player In The Crowded Customer Service Platform Market?

Share to Facebook Share to Twitter Share to Linkedin I'm fascinated by the origin stories...

Are Your Irrational Fears Holding Back Your Customer And Employee Experience Efforts?

Share to Facebook Share to Twitter Share to Linkedin Please take a moment and cast...