Many publicly listed technology stocks have been having a torrid time of late as investors move away from lofty visions and future promises of growth to a focus on the fundamentals of revenues and profits.
The same dynamics are playing out in the minds of CFOs as they make choices about their investment priorities over the coming year. In a recent survey, Gartner found that despite the economic pressures facing many organizations, “only 7% of CFOs plan to decrease customer service spending over the next 12 months,” with 21% planning to increase their spending and 72% planning to maintain spending.
The survey also found that