Does Customer Service Need A Rebrand?

Following a conference I recently attended in London, I was invited to a dinner hosted by Quiq, a conversational AI and business messaging platform provider.

During the dinner, a series of conversation topics were introduced for discussion.

One of those was: Does customer service need a rebrand?

It’s a really interesting question, but unfortunately, this particular question was introduced right towards the end of the dinner, so we didn’t have the chance to discuss it and ruminate on it properly.

Punk XL, in the track called: Advocate.

In it I wrote:

Many organisations and their employees take the work that customer service teams do

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