Too Much Data, Too Few Skills. To Achieve Personalization, There Is Another Way

Braze, the customer engagement software platform provider, recently released their third annual Global Customer Engagement Review. The research, by surveying 1,500 marketing executives across 14 markets, aimed to uncover the most prevalent trends in customer engagement over the past year. At a topline level, what they found is that while customer acquisition costs have soared, cost-conscious consumers are faced with more choices than ever in a volatile environment.

As a result, many companies are focused on and investing in defending their base.

Specifically, their research found that:

The number of companies that are investing the majority of their marketing budget in customer retention as

→ Continue reading at Forbes - Startups

More from author

Related posts


Latest posts

Single family residence sells in Palo Alto for $3.9 million

196 Walter Hays Drive – Google Street ViewA house located in the 100 block of Walter Hays Drive in Palo Alto has new owners....

Letters: Try Caltrain | Shame on author | Wrong call | EV infrastructure | Today’s GOP | Stop DeSantis

Submit your letter to the editor via this form. Read more Letters to the Editor. Quit your car andgive Caltrain a try Yes, as...

12 years later, apartment project at center of Bay Area housing battles cleared to move forward

After more than a decade, one of the Bay Area’s most contentious housing battles has finally come to a close.Over objections from neighbors who...