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At Bask Health, we once forced every new patient to download a separate app just to upload their ID. Only 40% of them made it through. Six weeks of development, thousands of dollars spent, and we called it a funnel. That one decision cost us more patients than any Facebook ad ever brought in.
Turns out, healthcare has a cart abandonment problem, just like ecommerce. But instead of a forgotten pair of sneakers, it’s unbooked visits, lost revenue and patients who still need help. And unlike a shopping cart, an abandoned patient is a real person who might go untreated.
The irony?