Labubu, a plush toy doll, is hanging off handbags around the world. And the monster-like accessory has helped its parent company’s revenue skyrocket.
Pop Mart, a character-based entertainment company and toymaker, reported a 400% first-half net profit this week. On a call with analysts on Wednesday, CEO Wang Ning, 38, said that the company could reach 30 billion yuan ($4.18 billion) in revenue this year “quite easy,” per Reuters.
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The Labubu brand is part of the Pop Mart’s Monsters series, which alone generated around $670 million in revenue in the first half of 2025, the