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As the world becomes more connected, it also becomes more conscious of how actions affect climate. Sustainability is a core value among millennial and Gen Z consumers, who make up the majority of today’s spending power across all industries. By investing in businesses committed to making a difference, you can ensure that your money will be put into a brand that has a higher-than-average customer lifetime value and, by extension, a much longer period of revenue growth.
As the CEO of Idoneus, I’ve witnessed first-hand the transformative power of embracing a contribution mindset. Today’s marketplace is rapidly evolving, so much so,
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