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When others link to your website, Google wants to learn what value you can provide to users — the very reason someone gave you a backlink. That’s where digital public relations (digital PR) comes in.
Compared to manual link building, digital PR focuses on teaching a search engine about your expertise, which is reaffirmed by other publications linking to your content.
Let’s take a deeper look at how search engines like Google have evolved, how digital PR works and why using it together with manual link-building efforts is considered best to keep your website relevant.
Google has grown smart
Google is traditionally all
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