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Have you noticed your site’s organic traffic has plummeted over the past few years? This may have been caused by evidence of spammy link-building practices finding their way into your SEO work.
Google’s link spam update was rolled out in December 2022, supported by the AI algorithm SpamBrain. This update is intended to combat spam and improve the browsing experience for anyone using the search engine. Successful marketers need to be aware of its effects to maintain a squeaky-clean backlink profile that helps, rather than hurts, their site’s organic visibility.
In this post, I’ll take a closer look at what SpamBrain
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