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Brands spend major dollars making positive connections with customers. They seek out touch points to build awareness, create personalized experiences and establish emotional links that drive greater engagement, sales and loyalty. And they are well aware that every interaction counts.
Yet, amid this flurry of activity, there’s one vital relationship brands may be overlooking that can make or break their entire customer connection: It’s the partnership with their third-party logistics (3PL) provider.
Much like any successful relationship, this connection thrives on clear communication, mutual trust, compatibility and a deep understanding of each other’s needs and objectives. It’s not just up to a
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