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Being part of the C-suite in any company is a monumental responsibility that demands a diverse skill set and a deep understanding of various facets of business. To reach such a position typically involves years of hard work, experience and a fair share of challenges.
CEOs, especially, are often tasked with overseeing multiple aspects of the business, from sales growth to financial stability and brand management. While C-suite members are undoubtedly knowledgeable, there’s one area that often escapes their attention: earned media.
Related: What Is Earned Media and What Is Its Value?
Why earned media matters
Earned media holds a significant place in
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