Applebee’s attempt to spice up date night with a subscription pass may have been too “affordable.”
On Monday, the restaurant opened up sales for a Date Night Pass, a $200 subscription that allows for up to $30 of food and non-alcoholic beverages during 52 visits through January 31, 2025 — if used in full that would be worth $1560 of Applebee’s for the year.
Naturally, news of the offer and demand for the pass soared, and according to the chain, sold out in less than one minute.
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