Government warns funeral homes to stop hiding pricing to bereaved consumers | CNN Business

New York CNN  — 

A government agency warned 39 funeral homes across the US that they risk hefty penalties if they fail to disclose accurate pricing information to customers, the Federal Trade Commission announced Thursday.

The FTC conducted an undercover phone sweep of more than 250 funeral homes, placing calls to obtain pricing information. For 38 calls, the agency said the funeral homes either refused to answer questions about pricing or gave inconsistent information about identical services.

Funeral homes have to follow the FTC’s “Funeral Rule,” which provides bereaved consumers rights during the process and holds

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