Opinions expressed by Entrepreneur contributors are their own.
The intersection of personal branding and corporate success is increasingly apparent as we experience a revival of person-to-person connection. Traditionally, individual and corporate branding have been seen as separate entities, each with its strategies and goals, and at times, they may even appear to be in direct conflict. However, a significant shift is underway due to the growing demand for personalization.
Companies are finding that leveraging the individual brand strengths of their employees can achieve greater reach and awareness. A staggering 81% of consumers admit that their trust in a brand significantly influences their purchasing decisions, with 77% preferring to buy
→ Continue reading at Entrepreneur