Articles by

Praveen Krishnamurthy

All Startups Need a Well-Defined Brand Positioning Statement. Here’s a 3-Step Framework to Help You Craft One.

Opinions expressed by Entrepreneur contributors are their own. The most important thing you could do...

4 Things Ecommerce Startups Need to Be Careful About When Running A/B Tests

Opinions expressed by Entrepreneur contributors are their own. One of the most powerful (and beautiful)...

Launching a New Product? You’ll Struggle If You Don’t Keep These 4 Positioning Lessons in Mind.

Opinions expressed by Entrepreneur contributors are their own. In 2009, Tata Motors, one of India's...