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One of the most powerful (and beautiful) things about A/B testing is that it will work for businesses of any size or industry. A/B testing is basically a way to compare two versions of something to see which one performs better. It has evolved over the ages, especially in terms of the contexts in which it is applied — and today, being able to apply it in live, digital environments, makes A/B testing quite powerful and useful.
As a marketer in an ecommerce startup, you could use A/B testing in a lot of important ways. For your core marketing operations, you
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