TikTok said Wednesday it would suspend a controversial program in the European Union that has prompted growing alarm among EU regulators.
The program at issue appears within TikTok Lite, a less data-intensive version of TikTok’s main app, and which contains a feature that rewards users with cash for engaging with TikTok content and app features.
TikTok said it was “voluntarily” suspending the rewards program after the European Commission announced Monday it could impose fines and a mandatory suspension over concerns that the feature may drive addiction by encouraging users to interact with the platform more.
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