Why Most Founders and Investors Are Wrong About Disruption

Opinions expressed by Entrepreneur contributors are their own.

There’s something that every leader needs to understand about disruption: It is always happening.

It is always taking place. It can be easy to believe that disruption is limited to once-in-a-lifetime occurrences, where the world is forever changed. Or that it is always mass scale. In reality, everything is always in a state of business change. It can come in many different sizes and forms. It can also happen at any time and anywhere.

Yet, disruption is commonly misunderstood. It can be difficult to recognize. A lot of people overlook it or can’t see it. There is an overuse of the term.

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