For the first time in its 42-year history, more people watched the women’s NCAA basketball final than the men’s.
The total number of viewers for Sunday’s women’s national championship game between South Carolina and Iowa was 18.9 million, peaking at 24.1 million in the game’s final 15 minutes, according to Nielsen. It was the most-watched women’s college basketball game ever and doubled the previous year’s 9.9 million viewers.
On Monday, the University of Connecticut’s victory over Purdue in the men’s final drew 14.8 million viewers, Nielsen said. That was up a smidge
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