The dating app paradox: Why dating apps may be worse than ever

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Over the last couple of years, dating app companies like Match Group and Bumble have learned that, like love, their business is a battlefield. Their stock prices are on the rocks. Their investors are heartbroken. They’re getting ghosted by users and failing to woo Generation Z. It’s no wonder why the CEOs of both companies have recently resigned.

Lost love in the crowded dating app market is nothing new. One moment a dating app might be hot and heavy with consumers, but the next they’re getting dumped. Match Group has tried to

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