Struggling to Attract Local Customers to Your Business? Use These Digital Marketing Strategies to Increase Your Visibility.

Opinions expressed by Entrepreneur contributors are their own.

Whether you’re a coffee shop owner, a local hair stylist or a restauranteur, local visibility drives the success of your business. While a strategically placed sandwich board may draw in more foot traffic, the true power lies in digital marketing, unlocking the potential to drive Google traffic and attract online customers.

But not all online traffic is “good” traffic — especially when it’s untargeted for your service area. What you need are customers who can physically step into your office or storefront, actively seeking service providers in their vicinity.

This is where the essence of “local” internet marketing thrives. Combining digital prowess

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